Our products feature a QR code provided by Retraced, enabling extensive visibility into our supply chain.
Tool for more transparency
This intuitive tool lets both retailers and consumers trace the origins of our products, access certificates, and learn about our suppliers, simplifying the journey towards understanding the values behind our brand.
Transparency challenges
Despite our efforts, achieving complete transparency remains a challenge. For example, we still don’t know our cotton farmer. Our goal to personally connect with the organic cotton farmers is hindered by our current reach, which extends only to the cotton traders.
Collaboration with Cotton Connect
Even our collaboration with Cotton Connect, an NGO dedicated to supporting cotton farmers, has yet to bridge this gap. This underscores the ongoing effort required to realise a fully transparent supply chain.
Follow the journey of your denim in 3 steps:
- Scan the QR code on your denim tag.
- Open the link to the Retraced platform.
- Discover the journey of your denim.
DAWN Denim Collection
