Fair Fits Better
Making jeans that fit perfectly is not easy. If it were, everyone would do it. Making jeans that fit your values and convictions is even harder.
The perfect fit
At DAWN, we dare to try. We combine our unwavering ethical principles with years of experience in making beautiful clothes. We understand fashion, and we use fabrics that work both ecologically and aesthetically.
DAWN jeans come in a variety of fits to suit your unique style and body shape. Whether you prefer wide, regular, slim, curvy, skinny or petite, we have the perfect fit for you. Each style is designed to offer comfort and a flattering look, ensuring you find exactly the jeans you're looking for.
Our fits
Discover our fits that are tailored to the different needs of our customers. We present three exclusive fits, each in a selection of stylish washes: the timeless, slim fit MORROW, the casual, straight fit DUSK and the modern tapered fit RISE.
RISE Relaxed Tapered
Tapered fit jeans with a relaxed denim look. Sits at a medium rise between the waist and hips. Relaxed at the hips, tapering towards the ankle.
DISCOVER RISE
MORROW Slim
Slim fit jeans with a soft quality feel. Comfort stretch fabric allows for easy movement without restriction. Mid waist, slightly tapered leg.
DISCOVER MORROW
DUSK Regular Straight
Regular slim fit jeans with a classic denim look. Sits at a medium rise between the waist and hips. Comfortable fit with a straight leg.
DISCOVER DUSK
Fabrics that matter
The cornerstone of our fabric selection is unparalleled quality. By choosing the right fabrics, we ensure that your jeans will enjoy a long and happy life. Why does this matter? How often you wear your clothes and how long they last affects how truly sustainable a product is. You can think of it like an equation: the more durable a product is, the more often you can wear it. And the more often you can wear it, the smaller its negative impact becomes per wear.
Focus on Longevity
That’s why we focus on making durable denim! And that’s also why our collection includes jeans without elastane, with a wide cut and no stretch. They are made entirely from organic cotton. But not everyone likes the texture and fit of 100% cotton denim, so we also use synthetic fibres in some styles. They provide the stretch and closer fit we want—for example, in skinny jeans. However, we are actively looking for biodegradable alternatives to conventional polyester.
99% organic cotton, 1% elastane Lycra®
Organic Minimal Stretch
An authentic denim look without sacrificing the comfort of stretch. That is what our Minimal Stretch fabric offers. The special texture gives the fabric a classic denim character and depth. The addition of 1% elastane further enhances the material's flexibility and comfort.
The use of organic cotton protects both the environment and the people involved in its cultivation and processing, as pesticides are avoided and fewer chemicals and less water are used.
Discover minimal-stretch products
72% organic cotton, 26% biodegradable polyester, 2% elastane Spandex®
Organic Comfort Stretch
This denim fabric offers the perfect balance of comfort and freedom of movement, supports the silhouette, and feels pleasantly soft against the skin.
For our Organic Comfort Stretch, we use biodegradable polyester and organic cotton spun using innovative CiCLO® technology. This enables the polyester fibers to biodegrade more quickly, making our denim fabric safe for both the wearer and the environment.
Discover Comfort Stretch Products