Jeans that fit every butt
We think you deserve to find a good fitting and fairly made pair of jeans, no matter what size and shape your butt is. We want to invite people, not exclude them. A pair of jeans for you and our times, designed for every shape and body feel - that's our goal. Find your perfect size and your favorite fit.
Don't listen to us, listen to our community
«Usually jeans are more enemies than friends, but with the new Dawn jeans it's simply the other way around.»
Bree, New Sizes Model
Dawn New Sizes: From our community, for our community
We design jeans for real people. This also means exchanging ideas with our community, listening, discussing and learning. Developed with and for our community, after two years the time has finally come to say: Welcome to the family, New Sizes!
Stay Up to date
A pair of jeans for every butt - we've still got a long way to go. The launch of our New Sizes is a start, but we still want to learn and improve. Sign up for our newsletter if you want us to keep you up to date with the latest developments.