Our mission is to produce jeans that not only look good but also feel good and are made fairly.
Jeans that fit every butt
We think you deserve to find a good fitting and fairly made pair of jeans, no matter what size and shape your butt is. We want to invite people, not exclude them. A pair of jeans for you and our times, designed for every shape and body feel - that's our goal. Find your perfect size and your favorite fit.
DAWN New Sizes: From our community, for our community
We design jeans for real people. This also means exchanging ideas with our community, listening, discussing and learning. Developed with and for our community, after two years the time has finally come to say: Welcome to the family, New Sizes!
Jeans für jede Größe
Stay Up to date
A pair of jeans for every butt - we've still got a long way to go. The launch of our New Sizes is a start, but we still want to learn and improve. Sign up for our newsletter if you want us to keep you up to date with the latest developments.
«Usually jeans are more enemies than friends, but with the new Dawn jeans it's simply the other way around.»
Bree, New Sizes Model
Fit STARDUST Size W38/L26
«For a pair of jeans to make it into my closet, they have to fit well, be super comfortable and wearable in any season.»
Selmin, @tweedandgreet
Fit STARDUST Size W30/L26
«My absolute favorite fit is the DAWN! I love having such a classic jean that fits my hips and waist perfectly!»
Dawn, @dressing_dawn
Fit DAWN Size W40/L28