Circular Fashion
Art on Broken Pieces
A new life for discarded jeans
Our industry has many flaws. But we believe that in every problem there is also an opportunity. We want to take advantage of that. With a lot of positive energy and creativity, we transform flawed jeans into something better, beautiful, and unique. We call this Art on Broken Pieces.
In our factory, we work with the appropriate calm and use only high-quality materials. Still, every now and then our quality control finds jeans with minor flaws. But we don't throw away jeans with these small flaws. They become part of our Art on Broken Pieces project. With small embroideries and patches, we give these jeans a new life.
Behind the scenes of Art on Broken Pieces
«A designer's dream is to meet a company like Dawn that has the same vision of producing for a better world, and actually make it happen.»
Sofia Holt
Swedish Designer
«Appreciation and the lifecycle extension of clothing are important to me. That's why I've always been a big fan of the "Art on Broken Pieces" project by @dawndenim.»
Selmin from @tweedandgreet
«Usually brands get rid of imperfect items. However, Dawn Denim uses embroidery and crafts to make them look perfect and unique again!»
Stephanie from @letstalkslow
«Dawn Denim is not only producing fairly and sustainable, but they also don’t throw away the pieces that don’t pass the quality control, instead they hand them over to an artist.»
Nanda from @nanda_schwarz
«Dawn Denim embraces flawed jeans and uses embroidery and crafts to make them look perfect again.»
Ewa from @ewa_tomko
«The pants in the picture had a small tear for example, which is why embroidery was used to transform the tear into "embrace your flaws".»
Charlotte from @charlotteschueler
«With the Art on Broken Pieces pants, these small flaws are covered with loving hand embroidery. Thus, each of these pants is absolutely unique.»
Violetta from @violettaverissimo