Making jeans that fit perfectly is not easy. If it were, everyone would do it. Making jeans that fit your values and convictions is even harder.
The perfect fit
At DAWN, we dare to try. We combine our unwavering ethical principles with years of experience in making beautiful clothes. We understand fashion, and we use fabrics that work both ecologically and aesthetically.
DAWN jeans come in a variety of fits to suit your unique style and body shape. Whether you prefer wide, regular, slim, curvy, skinny or petite, we have the perfect fit for you. Each style is designed to offer comfort and a flattering look, ensuring you find exactly the jeans you're looking for.
Our new fits
Discover our latest fits, designed to meet the diverse needs of our customers. Our new fits feature innovative styles that combine modern trends with timeless comfort. There's a perfect fit for everyone.
SUNNY - Wide Leg
The SUNNY is a wide fit with a straight leg. They are worn mid-rise between the waist and hips. The modern wide fit combines casualness and elegance for many occasions.
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ASH - Barrell-Leg
Our ASH sits mid-rise between the waist and hips. The barrel-leg shape gives it a striking silhouette that guarantees a relaxed fit and is a real eye-catcher for any outfit.
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BLINK - Wide
BLINK is characterized by its wide and cropped leg. It sits high on the waist and relaxed on the hips. The soft stretch material makes these jeans super comfy and perfect for everyday wear.
DISCOVER BLINKOur Bestsellers
Our bestselling fits have become customer favorites for a reason. These styles offer a blend of comfort, style, and versatility, making them essential additions to any wardrobe.
DEW - Flared
The DEW is a modern wide leg fit. It sits high on the waist and is comfortable around the hips. The wide, flowing leg gives this particular fit its flowing character and makes every outfit a real eye-catcher.
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STARDUST - O-Shape
The STARDUST is our signature fit and is characterized by its special o-shape. It sits high in the waist and loose and relaxed at the hip. The special leg curve with a narrowing hem gives the STARDUST its typical o-shaped silhouette. The STARDUST is both a statement piece and an absolute all-rounder and a must-have for every closet.
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DAWN - Wide Straight
The DAWN is a high-waist, wide, straight fit. Made from soft organic cotton and hemp denim, it is perfect for those who appreciate cool, minimalist style. It has a soft feel for maximum comfort and a casual vintage look, making it ideal for everyday wear.
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MORNING - Regular Straight
Made from organic cotton with a slight stretch, these jeans have a relaxed fit. A classic 5-pocket design in a washed-out blue that goes with anything. Jeans that sit comfortably on the hips, don't feel tight, and add a touch of coolness to every outfit.
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STELLAR - Slim Straight
Featuring a straight leg and 5-pocket design, STELLAR is a timeless denim classic. Comfort stretch material gives you a feeling of lightness and ease in these high waist jeans. Those who like basic denim and relaxed dressing will love Dawn Denim STELLAR.
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MID SUN - Slim
The MID SUN sits comfortably on the hips and is cut narrowly from the waistband to the hem. It is a nice alternative to the classic high waist skinny jeans, if you prefer a jeans that sits on the hip for more space for your upper body.
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SUN UP - Skinny
The SUN UP is a classic skinny jeans and sits high on the waist. The waistband is specifically cut to hug your body also at the back. The SUN UP is cut tight from the waistband to the hem and shapes the waist, hips and legs without constricting.
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SUNSHINE - Tapered
The SUNSHINE is a sporty, comfortable fit that sits relaxedly on the hip. It offers room for hips and thighs, tapers towards the hem, and gives the leg a nice shape. The SUNSHINE is a very versatile fit that will accompany you throughout your day.
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Fabrics that matter
The cornerstone of our fabric selection is unparalleled quality. By choosing the right fabrics we ensure your jeans live a long and happy life. Why that matters? The number of wears and the longevity of a product influence how sustainable a product really is. Think of it as an equation. The more durable a product is, the more you can wear it. And the more you can wear it, the more its impact decreases.
Longevity as a focus
That’s why we focus on making durable denim! And that’s the reason you can find non-stretch wide fits denims in our selection that are made entirely from organic cotton. But not everyone likes the touch and fit of 100% cotton denims which is why we also use synthetic fibers in some styles. This allows for the desired stretch and closer fit – for example of skinny jeans. However, we are actively exploring biodegradable substitutes for conventional polyester.
92% Organic Cotton, 6% Elastomultiester, 2% Elastane
Organic Soft Denim
Due to the elasticity and the rather open structure, the material follows every movement and adapts to the body while worn. Jeans that are so soft and comfortable you'll never want to take them off again – that's what's so special about our Organic Soft Denim.
Elastomultiester is a variation of elastane that is created by blending it with polyester, offering good stretchability and additional properties such as moisture regulation and color fastness.
It's natural for the fabric to give a little in one place or another during wear. But after washing, everything returns to its original shape.
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66% Organic Cotton, 19% Viscose (Rayon), 13% Polyester Repreve®, 2% Elastane Spandex®
Organic Powerstretch
For our skinny jeans, we use our Powerstretch material. The special material composition makes our skinny jeans feel as comfortable as leggings. The fabric gives you enough support without constricting and has a high stretch recovery – the fabric expands when you wear it, but springs back to its original state afterward.
We use Polyester Repreve®, which is polyester made from recycled PET bottles. The recycled plastic is cleaned, crushed, and processed into new fibers. This resource-saving process makes our Powerstretch fabric a true performer.
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72% Organic Cotton, 26% Biodegradable Polyester, 2% Elastane
Organic Comfortstretch
This denim fabric offers the perfect balance between high comfort and freedom of movement while supporting the silhouette. In addition, the material is soft and feels great on your skin.
For our Organic Comfortstretch, we took a completely new approach and were able to spin biodegradable polyester with organic cotton. The use of innovative CiCLO® technology enables significantly faster biodegradation of the polyester fibers by microorganisms compared to conventional polyester. This denim quality offers a perfect balance between high comfort and freedom of movement, and safety for both the wearer and the environment.
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99% Organic Cotton, 1% Elastane Lycra®
Organic Minimal Stretch
An authentic denim look without compromising on the comfort of stretch – that is what our Minimal Stretch material offers. The special texture gives the fabric its classic denim character and look. With the help of 1% elastane, the material gets extra flexibility and comfortable.
The use of organic cotton protects both the environment and the people involved in its cultivation and processing, as it avoids the use of pesticides and reduces the need for chemicals and water.
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80% Organic Cotton, 20% Hemp
Organic non-stretch
Our only denim fabric that does not contain stretch but still feels incredibly comfortable on the skin. The non-stretch denim made from organic cotton and hemp combines a soft texture with the look of traditional denim. In this case, the use of hemp, a fiber with a long tradition, is making a comeback. Hemp plants are fast-growing, require no artificial irrigation and do not need pesticides. This makes hemp a particularly sustainable fiber.
The robust hemp fibers lie at the core of the yarns and have been spun around with the soft organic cotton fibers. The combination of robustness, softness and the typical vintage character make this material a must-have for every denim lover.
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100% Organic Cotton
100% Organic Cotton
Our classic 100% organic cotton denim fabric is comfortable and durable at the same time. The non-stretch material is completely plastic-free. It is also easier to recycle because only one fiber material is used.
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100% Lyocell Tencel™
Soft Tencel™
Our Lyocell Tencel™ fabric is a particularly supple and soft material that is gentle to the skin and has a silky flowing character. Not only is the feel similar to silk, but the soft sheen and high breathability also contribute to the high wearing comfort.
Fast-growing wood is used for the production of Tencel™. The wood comes from controlled sustainable forestry and is processed with non-toxic solvents.
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