New in

Our new fall styles

Discover now

Wide & Elegant

Our DEW – swirls around your silhouette for a hint of elegance

Find your DEW

Circular Fashion

Better than perfect – our unique upcycling pieces

See our originals

11 for 1

This shirt is planting a forest

Buy the T-shirt

Most Trusted Jeans

Our community's favorite jeans

Shop now

Zero Plastic Jeans

Looking for jeans without plastic?

Find them here

The Dye Revolution

Good for your skin, good for the environment

Clean Jeans

All day, every day

You'll never want to take them off again

Discover the styles

Jackets & Overalls

Fair fits better – from top to bottom

See the collection

Outstanding fashion

A fashion statement that's sustainable?

Look no further

Upcycled Denim

Individual bags made from discarded jeans

Denim Bags

WASS x DAWN

Made with passion - handmade ceramic mug with dawniness character.

Our collaboration

Welcome in the DAWN Factory

Fairly simple

At our own factory in Saigon, Vietnam, we’re setting new standards for fair working conditions and eco-consciousness. All while making jeans that simply fit better. In 2020, we were the only brand to be awarded 100 out of a possible 100 points in the Fair Wear Foundation's Brand Performance Check. In 2021, we were able to achieve this score a second time - this year we also received the full 100 points.

A view behind the seams

"The most comfortable pair of jeans."

- Anna-Laura Kummer from The Slow Label

"Mit „Traveling the Fem-Rocket straight to Equality“ wollen Sofia und Dawn nicht nur Sichtbarkeit erzeugen, sich im Kampf um Gleichberechtigung auch ganz klar positionieren."

- This is Jane Wayne

Share what your customers are saying about your products, your company...

"Großartige Styles treffen auf #lowimpact und faire Produktion. Beide Daumen hoch dafür!"

-Mirjam Smend from my-GREENstyle