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Fair & sustainable jeans that fit just perfectly

Welcome to the DAWN Factory.

100% Fair

In our own Dawn Factory in Saigon, Vietnam, we are establishing new standards for fairness, transparency and environmental awareness. In 2021, we were the only brand to receive 100 out of 100 points in the Fair Wear Foundation's Brand Performance Check for the second time.

Mail from Saigon

When you own your own jeans label plus fair trade factory in Vietnam, you have a bit of a story to tell. Let us know if we can tell you about Dawn from time to time.

Dawn News Blog