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Mind your own business? We do! 

As individuals, as a company, and as part of society, we care about what happens around us. Democracy is at risk, human rights are being questioned, and social values are under attack. We believe it’s our duty to take a stand—with empathy, love, and kindness.

Visible together. Strong together.

We make kind-minded people visible, so others can see they are not alone in this fight. We want to encourage you and others to stand together, not as a campaign, but as a guiding principle. Because we truly believe that kind minds can change the world for the better.

To create a long-term impact, each profit from a sold cap will be donated to CORRECTIV. They are an independent journalist network that asks questions, investigates, and provides information to support the democratic system.

Become a kind mind 

You're not alone in this. Kind minds everywhere are making a statement by wearing the "kind mind" denim cap and spreading compassion. Check out how others are styling their caps and making a difference in their communities.

📢 Share your look! Tag us with #kindmind and be featured.

Sebrina Pitt

Kind mind is my mindset

Céline Eggenschwiler

To me, a kind mind means being empathetic and standing up for what’s right. It’s about trying to understand where people are coming from, recognizing their struggles, and seeking to understand before judging.

Christoph Janßen

You get what you give. Speak. Listen. Treat each other as you wish to be treated. Let your inner compass set the course—trust it. Stop preaching to officials and public figures. Change begins in the smallest moments, shaping the vast. Become kind mind. 

Towonda Vaughns

Kind mind to me is to have empathy for others, as you never know what struggles someone has or is going through in life.  A kind mind is to let people live their lives in peace even if you don’t understand.

Fynn Komenda

kind mind means choosing to embrace, not to hate.

Ines Rust

A kind mind is someone who embodies empathy in every aspect of their life. It’s about using understanding as a tool for change, even in small, everyday moments. It’s not just about feeling for others, but about living that empathy in a way that sparks real transformation over time.

Marian von Rappard

My antidote to all the hate — and maybe also my way of escaping reality — is kindness, openness, and being helpful. Or in short: “being a kind mind.”

Benjamin Geourjon

A kind mind is one that chooses empathy over indifference, action over passivity, and responsibility over convenience. Kindness isn’t just a feeling—it’s a force for change.

For anyone who wants to know more

Transparent journalism strengthens our democracy. Read more at CORRECTIV.