The most sustainable jeans? You already own them.Because the most sustainable thing is to keep using what you already have. We want to be your second-best pair – jeans that are made fairly and built to last. That’s why we share how to care for your jeans properly and are developing smart, easy, and local repair options.
How to Care for Your Jeans
Proper care is the first step to long-lasting denim. Here’s how:
Standard Denim Care
- delicate wash cycle max. 30 degree
- gentle spin cyclewash with similar colors
- air dry only - no tumble dry
-no dry cleaning
- iron carefully
-do not iron hot
attention: exposed to extrem amount of light the colour may change
DISCOVER DENIM PRODUCTS
Rinse Denim Care
- delicate wash cycle, max. 30 degrees
- gentle spin cyclewash with similar colors – wash separately for the first few washes to prevent color transfer
- always wash inside out to preserve the color
- air dry only – no tumble drying
- no dry cleaning
- iron carefully and do not iron hot
Rinse denim can stain at first. The color may fade over time - the material becomes softer and adapts to your body.
DISCOVER RINSE DENIM PRODUCTS
Tencel
- delicate wash cyclemax. 30 degree
- use mild detergent only
- wash with similar colors
- air dry only - no tumble dry (not in the sun)
- no dry cleaning
- carefully steam, do not iron
attention: exposed to extrem amount of light the colour may change
DISCOVER TENCEL PRODUCTS
Repair – Let’s Make It Last
After care comes the next step: repair.
We’re developing ways to fix your DAWN jeans when they need a little love—so you can keep wearing what you already love.
What does a great repair service look like to you?We’d love to hear from you. Help us shape our next step.