DAWN HAUS is a prototype – a test space for the future. Visitors get a first look at what will become a permanent DAWN space in Berlin from 2026. As one of the first to enter, you are shaping what’s to come.
The Berlin Denim Experience
This July, we open our doors at our place on the Hasenheide to something new.
With the very first DAWN HAUS, we invite you into a space that reimagines what fashion can be – not just during Berlin Fashion Week, but far beyond.
More than a store. A beginning.
At a time when retail is shifting and the future feels uncertain, DAWN HAUS offers a clear vision:a living place for creativity, community, and responsibility.It’s not a store. It’s a prototype – a space to experiment, connect, and co-create a more conscious way forward.
Here, producers, designers, and visitors meet eye to eye.We talk openly about process. We share values, not just products. And we ask: what if fashion could feel different – more transparent, more human, more future-ready?
What you can expect
As one of our first visitors, you’ll experience the beginning of what will become a permanent home for denim, sustainability, and creative culture in Berlin from 2026.
Our Partners
The Repair Deal – Simple, Local, Circular
Together with Circular Berlin, we launch a new system to make jeans repairs easy and accessible – supporting Berlin’s path to a Zero Waste City, as part of the EU-funded SOLSTICE Project.
Step inside our factory – without leaving Berlin.
At DAWN HAUS, you’re invited to take a virtual reality tour through our production site in Saigon, Vietnam – personally guided by our founder, Marian.
Discover how our jeans are made.Meet the people behind the process.Experience what radical transparency looks like in action.
Fit Lab – Find Your Fit
Try on our bestselling jeans right on site.Feel every fabric. Explore every fit.
Get personal advice from our team – and find the style that truly works for you.Then simply order your perfect pair to your home.
No stock. No waste. Just what fits.
Emerging Talents
Meet Celine, a fresh voice in sustainable fashion. Her debut C-Line is bold, intentional, and part of a future we want to wear. Discover internship and collaboration opportunities.
Evenings at DAWN HAUS
When the day winds down, DAWN HAUS lights up.Expect intimate gatherings, inspiring exchanges, and creative formats – all centered around conscious fashion, culture, and community.
Visit the DAWN Haus
Register now and help shape what DAWN will be in Berlin from 2026.
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