The Evolution3 clothing factory is so far out of District 1 that the Landmark 81 building has become a grainy silhouette. Here, they make DAWN Denim and other garments for the European market including the new SUPER VISION streetwear brand that launches in September.

Inside, German founder Marian Von Rappard is feeling frustrated. A month ago, Evolution3 carried out a series of physical and digital experiments to understand staff satisfaction with The Lab Saigon. They set up a machine that dispensed candy to employees when they turned a button that corresponded to their mood. “Actually, it’s broken now,” Marian admits. “The sad button stopped working—but we didn’t sabotage it I promise,” he laughs.

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