A new dawn for denim
Dawn strives to empower women to change the way clothes are made, sold and worn. Making your butt look good in jeans is a welcomed side-effect.
Fairness is a human right
We have a vision of a more righteous world, where fair fashion production is the norm. Since we received the maximum score of 100% in our brand performance check, of the Fair Wear Foundation, (as the only brand worldwide) we also proved that this is possible.
WTF is Dawniness?
Being empowering without overpowering. Having sound ethics without moralizing. Being serious about change and still loving to be silly.. That’s Dawniness!
Environmentalist
The most sustainable jeans is the one you already have. We want to be your second choice. The fashion sector is the second largest polluter behind the oil industry. This has to change. We show how it can be done.
Berlin x Saigon. The team behind the brand.
In our headquarter and creative studio in Berlin, Kreuzberg we design new collections, create concepts, service our customers and welcome our community. In Saigon is not only our own production. We are also hosting here our sampling atelier, the pattern- and quality team as well as the playground of materials and accessories for new collections to come.
