A new dawn for denim

Dawn strives to empower women to change the way clothes are made, sold and worn. Making your butt look good in jeans is a welcomed side-effect.

Fairness is a human right

We have a vision of a more righteous world, where fair fashion production is the norm. Since we received the maximum score of 100% in our brand performance check, of the Fair Wear Foundation, (as the only brand worldwide) we also proved that this is possible.


WTF is Dawniness?

Being empowering without overpowering. Having sound ethics without moralizing. Being serious about change and still loving to be silly.. That’s Dawniness!


The most sustainable jeans is the one you already have. We want to be your second choice. The fashion sector is the second largest polluter behind the oil industry. This has to change. We show how it can be done.


Berlin x Saigon. The team behind the brand.

In our headquarter and creative studio in Berlin, Kreuzberg we design new collections, create concepts, service our customers and welcome our community. In Saigon is not only our own production. We are also hosting here our sampling atelier, the pattern- and quality team as well as the playground of materials and accessories for new collections to come.

Pham Thi Phuong
Sewing Sample Atelier, Saigon.
Ho Minh Tuan
Ironing Production, Saigon
Chan Van
Teamleader DAWN, Saigon
Ines Rust
CEO and Creative Head, Berlin
Nguyen Thi Be Ty
Waistband Production, Saigon.
Ly Hoang Le
Sewing Production, Saigon
Nguyen Hong Thu
Sewing Sampling Atelier, Saigon
Do Thi Doanh
Quality Production, Saigon
Marian von Rappard
Founder, Saigon - Berlin - Lucerne
Dang Tran Cong
Sewer produktion, Saigon
Nguyen Thi Kim Trang
Sewing Sampling Atelier, Saigon.
Rachel Chuang
CSR und Impact, Saigon - Berlin.
Nguyen Thuy Tam
Sewing Sampling Atelier, Saigon
Ho Nhu Thuy
Sewing Production, Saigon
Ann Sophie Herte
Quality and Fit, Berlin
Dong Thi Dao
Embroidery Pattern and Production, Saigon.
Roland Aurich
Distribution Germany, Düsseldorf.
Sofia Holt
Collaboration und Illustration, Saigon.
Ben Geourjon
CEO and Finance, Berlin