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Our DEW flared with its wide leg adds a touch of elegance to any outfit.
Jeans for Every Size
You have the butt, we have the matching jeans. Find your jeans from size 24 to 40.
The most sustainable jeans are the ones in your closet. We want to be your second choice.
News from Berlin & Saigon
Stay up to date and read the latest denim news in our weekly Dawn newsletter.
Art on Broken Pieces
With small embroideries and patches, we give discarded jeans a new life.
Fair Wear Leader
With a score if 97 out of 100 on the Brand Performance Check, Dawn is Fair Wear Leader for the third year in a row.
Dawniness means desire. The desire for a better world, which we are continuously working on.
Seeing beauty in seemingly small and often overlooked pleasures of life is pure Dawniness.
Dawniness is being vulnerable but also strong as Malou in this picture. Especially if it's to stand up for others and our environment.
Dawniness is not dreamyness – being dawny can mean standing your ground firmly.
For us, Dawniness is honesty and transparency. We are not afraid to admit where we would like to improve. We produce as sustainably as possible.
Putting on your favorite washed out sweater that magically makes you look cooler than any of your new sweaters or dresses you own.
Arriving home for the evening just as a thunderstorm begins.
Dawniness is to stand up and set a statement.
For us, it is part of our self-image to stand up for solidarity. We want fairness for everyone involved in the value chain.
We acknowledge that the most sustainable jeans are the ones you already have and by creating our jeans we do harm the environment. We are working on circular fashion and even there we are just taking the first steps.
Dawniness is the pleasant quality of empowering without overpowering, of having sound ethics without moralizing, and of being serious about change while not losing the ability to laugh about oneself.
But it is just as dawny for us to be still, to listen, and to learn. We don't have an answer for everything or think we know everything.