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The STARDUST O-Shape with rounded silhouette for maximum comfort and style.
100% organic cotton
Classic jeans styles made of 100% organic cotton for an extra good feeling.
WTF is Dawniness?
Dawniness means longing. Longing for a better world, which we are continuously working on.
Fair Wear Leader
With a score of 97 out of 100 on the Brand Performance Check, Dawn is Fair Wear Leader for the third year in a row.
Art on Broken Pieces
With small embroideries and patches, we give discarded jeans a new life.
Eleven trees for one T-shirt
Help us plant 11,000 trees in Vietnam by the end of the year with this t-shirt.
Tip the garment workers who made your jeans and show them your appreciation. Direct, secure and transparent.