Sneak Peak Summer 2021

So far our most sustainable collection and the proof that fashion, fit and style can be produced fair and in harmony with mother nature.

Blue Revolution

Good for the environment and your skin: the new and innovative Relevation Blue dyeing methodology is without toxic chemicals such as aniline and saves more than 70% water. Powerstretch thanks to the bio-polymer Sustans.

Cradle to cradle.

Biological circle meets design- and material-knowhow. Our first C2C Collection waives all chemicals, uses detachable buttons and is made with 100% Organic Cotton.

The Comeback and Fempower

Linen gives its comeback in a summer-soft mix with organic cotton. Whether the smart-indigo line or the natural airy seersucker capsule, we developed for Fempower in collaboration with the Swedish artist Sofia Holt. Linen is back!

More space for statements

The statement pieces from the HeroInes series set special accents. They were designed with great attention to detail by CEO and creative director Ines Rust.

Organics 2.0

New Fits and Washes in our certified organic cotton fabrics. We focused a lot on new, innovative washing-methods to cut down the use of chemicals and safe huge amounts of water.