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Plant 11 trees with us
Free returns within the EU & Switzerland.
Your jeans - with you in 1-4 business days.
Free returns within the EU & Switzerland.

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    DEW Love

    Our DEW flared with its wide leg adds a touch of elegance to any outfit.

    Jeans for Every Size

    You have the butt, we have the matching jeans. Find your jeans from size 24 to 40.

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    Our Mission

    The most sustainable jeans are the ones in your closet. We want to be your second choice.

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    Stay up to date and read the latest denim news in our weekly Dawn newsletter.

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    Art on Broken Pieces

    With small embroideries and patches, we give discarded jeans a new life.

    Fair Wear Leader

    With a score if 97 out of 100 on the Brand Performance Check, Dawn is Fair Wear Leader for the third year in a row.

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Fair Fits Better

Dawn is transforming the fashion industry by creating jeans that fit better and are more relevant to our times. In our own factory in Saigon, Vietnam, we establish new standards for fairness and environmental awareness

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