72% Less water
GLORY - Mom Jeans, Organic Blue
Glory sits high on your waist without constraining you. This very comfortable jeans best described as a modern Mom-jeans fit. Which means she's loose around the legs and slightly tapered at the hem. You'll want to wear Glory with everything and at every occasion. Not only because the jeans will look amazing on you, but also because your skin and your soul will be thankful for the non-toxic dying technique it's been blue-dyed with.
STARDUST - O-Shape Organic Blue
Stardust is our Dawn Denim Signature Fit. So she had to be the first one going Blue Revolution. The leg shape of the Stardust is absolutely unique. It will accentuate your waist, stay loose around your hip and add a rounded shape below your knee. It's casual but - due to the refined silhouette - can also be styled chique. Wear it with a sneaker or wear it with pumps but mainly wear it with a good feeling.
AURORA - Jacket Organic Blue
Aurora is a timeless jean-jacket, a staple for any sustainable wardrobe. The fit is straight, comes down to the hip and is equipped with all the little details that will stay cool forever. Like the bodies of water that won't be polluted thanks to the new dying technique we used to color its fabric.
CHAIN - Skinny Organic Blue
With Chain we start into the menswear section super clean. The jeans sits mid-waist and provides a high back rise. The minimalist 5-pocket style is enhanced by reduced top stitching and raw denim. But its not only the look that is clean, the production process and the fabric is clean, too.