One resource of which a great deal is consumed in jeans production is water. In traditional jeans production, the dark blue indigo fabric is washed out of the fabric in multiple washes with many chemicals until the desired shade of blue is achieved. 

To reduce water consumption and eliminate the use of chemicals, the ozone technology of Jeanologia's machines uses the natural bleaching properties of ozone gas. In this process, oxygen from the air is converted into ozone gas and then reconverted after the bleaching process. In this way, a lighter blue denim can be achieved completely without the use of chemicals and up to 65% of the water in the bleaching processes can be saved.