Meaningful initiatives, exciting collaborations, and other good things we've launched.
Art on Broken Pieces
With our upcycling project Art on Broken Pieces, we embroider jeans with small production flaws to give them a new life.
11 for 1
Eleven Trees for a T-Shirt
Our friends at One Tree Planted plant 11 trees in Vietnam for every "Environmentalist" t-shirt purchased.
Be someone else's sun, baby!
We love to collaborate with other creative brands. When we came across the cosmetics manufacturer MARI&ANNE, we knew immediately: It's a match!
Blue Revolution Dye
Jeans and the color blue – they simply belong together. That's why we have now made our dyeing process even more sustainable.
We invited upcycling artists to create new works of art from jeans that were discarded due to minor production flaws.