Good News!

Sensible initiatives, rewarding collaborations and happenings that we enjoyed creating.

Undyed Denim

No color, no dye, no polution. Just Pure Beauty. Pre-Order your summer styles now.

Grow a wood by buying a T-Shirt

Our friends from One Tree Planted will plant 11 trees in Vietnam for every "Environmentalist"-T-Shirt purchased.



Our collection for International Women's Day.

Wear the Blue Revolution

We know that jeans are nothing without the colour blue. So we went out and made sure that dying blue denim will be future-proof. The result: A collection of styles that emit 72% less waste water and are completely toxin-free.

Circular Fashion

Did you know Jeans can be reborn? With our Art on Broken Pieces Collection we give waste a new life and artist a platform for statements.