Not all heroes wear capes.

Behind every exciting brand stands a brave designer. At DAWN this is our Head of Design Ines Rust. This year she goes a step further and created our first HeroInes design capsule.


Overall Moonwalker

Ines: "The Denim Overall is my favourite Fashion-Statement this season. Easy on but fashion fits this time perfectly. The fit Moonwalker Overall is loose with retro and modern influences. The details are minimal contemporary and the 100% organic cotton the ultimative way to go."

Paperbag Denim Lune

Ines: "The LUNE is a really cool Paperbag Jeans with room for individual styling. I wanted to design a comfy jeans but a fashion highlight. LUNE will be the focus in any of your outfits. The belt will ensure that every women can wear this jeans no matter the bodyshape or fit preferences. You can combine LUNE with various tops, the material is soft and light to wear and made from 100% organic cotton.


Design Hero Ines Rust

Naturalness and zero plastic was a key feature of this HeroInes collection. That is why both styles are made of 100% organic cotton. No polyester, no elasthan. The material is soft and light but not stretchy. Therefore i developed casual fits for LUNE and the MOONWALKER. The cool and feminin look and design enables the wearer multiple ways of styling and is suitable for various body types. While the look is sophisticated the wearing is relaxed and comfy.

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