In this together

Welcome to the Dawn Circle!

The Big Shift.

Dawn believes in brick-and-mortar retail. It's time to breathe life into inner cities and empower independent businesses. The network of shops, the individual service and the local jobs are important pillars of a fair, sustainable future. Our dealers and their staff are the true brand ambassadors and influencers, and we have developed appropriate concepts and packages for you.

The Big Shift means: Dawn has a suitable offer for all partners and Dawn has the perfect fit for all customers.

We wish you a great summer and a successful season.

Shine on! Marian

Key Partner Program

Sign up for the "No Risk Deal".

Select at least 2 items from our NOS program with a guaranteed right of return at the end of the season.

Brand Ambassador

Sales training and onboarding

We equip your sales team with our jeans and many exciting and personal stories. Register up to 3 employees for our brand onboarding.

Content is king!

Content Design Capsules

Produced in limited editions and developed in cooperation with suitable influencers, we produce products with stories. We make these available to you monthly for various formats.

Art on Broken Pieces

With lots of positive energy and creativity, we transform flawed jeans into something better, beautiful and unique. Get one of our Art on Broken Pieces packages for a very personal "storytelling" in your store.

Dawn Weeks

2 weeks 2 tables

For a period of 2 weeks we invite your regular customers with postage-paid postcards. For two weeks we will expand your range with items from our NOS program, which can be returned once the campaign has ended.