In this together

Welcome to Dawn Circle!

Marian, Founder of Dawn Denim.

The Big Shift.

Dawn believes in stationary retail. Time has come to fill city centers with life again and to strengthen independent stores. The network of stores, individual service and local jobs are important for a fair, sustainable future. Our retailers and their staff are the true brand ambassadors and influencers, and for you we created concepts and special offers.

The Big Shift means: Dawn has a matching offer for all partners and Dawn has the perfect fit for all customers.

We wish you a great summer and a successful season.

Shine on! Marian 

Key Partner Program

Sign up for the "No-Risk-Deal".

Choose at least 2 items from our NOS program, with guaranteed return policy, at the end of the season.

Brand Ambassador

Sales Training and Onboarding

We equip your sales team with our jeans and many exciting and also personal stories. Register up to 3 employees for our brand onboarding.

Content is King!

Content Design Capsules

Produced in limited editions and developed in collaboration with relevant influencers, we produce products with stories. We make these available for you once a month for various platforms.

Art on Broken Pieces

With lots of positive energy and creativity, we make flawed jeans into something better, beautiful and unique. Get one of our Art on Broken Pieces packages for a very personal "storytelling" in your store.

Dawn Weeks

2 weeks 2 tables

For a period of 2 weeks, we invite your loyal customers with stamped postcards. For two weeks, we expand your selection with items from our NOS program, which can be returned after the end of this promotion.