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The STARDUST O-Shape with rounded silhouette for maximum comfort and style.
100% organic cotton
Classic jeans styles made of 100% organic cotton for an extra good feeling.
WTF is Dawniness?
Dawniness means longing. Longing for a better world, which we are continuously working on.
100 out of 100 points for Dawn
Dawn is the only brand to date to receive 100 points in the Fair Wear Foundation's Brand Performance Check.
The Blue Revolution
72% less water and compostable polyester made from corn starch.
Eleven trees for one T-shirt
Help us plant 11,000 trees in Vietnam by the end of the year with this t-shirt
Tip the garment workers who made your jeans and show them your appreciation. Direct, secure and transparent.